The organization is a network of agencies, community groups, and individuals working to improve the quality of life of Scarborough’s diverse and growing population through civic action. They raise awareness and speak out on issues that matter to Scarborough residents as citizens of Toronto, Ontario and Canada.

Despite the effectiveness of the Scarborough Civic Action Network (SCAN) in extending its reach throughout Scarborough and facilitating civic engagement over the past ten years, the organization did not have a logo to identify their work.

SCAN was looking for a logo that represented connecting people and ideas across Scarborough, and the positive growth and change that develops from these connections. They also wanted the logo to reflect that the civic engagement work undertaken in Scarborough has ripple effects throughout our communities, Scarborough and the City of Toronto.

Jessica Roher, Coordinator at SCAN during the process, explained that “the logo developed by Daniel Francavilla reflects the positive impact we can have when we make a concerted effort to contribute to improving our communities”. Roher explained,

“While we wanted SCAN’s logo to be professional and clean, we also wanted to ensure that it reflects that we work with communities at the grassroots level to make civic engagement fun and accessible. Capitalizing the word ‘Scarborough’ while writing ‘civic action network’ in lower case, allowed us to balance the formal and informal engagement that we do.”

In addition, the organization required flexibility because the Scarborough Civic Action Network is known by most in the community as SCAN but has previously been referred to as ‘ScarboroughCAN’.

A logo was developed along with three alternative variations to be used in certain situations. The main logo, displayed above as the finalized design, will be applied to SCAN’s documents and marketing materials, beginning with the website (currently being developed). Along with the logo, a typographic style and colour scheme were provided to the organization for implementation.

“We wanted to make sure that our logo could be adjusted so that variations could be used for different events. Daniel developed a logo that allows for this flexibility but is consistent,” Roher explained, ”We are really excited about our new logo because we know it will help us extend our reach further and be more visible in the community”.

Colin Hughes, the Chair of SCAN’s Steering Committee, stated:

“We are very pleased and excited about the new logo designed by Daniel Francavilla for the Scarborough Civic Action Network and extend to him our gratitude and congratulations! The new logo gives SCAN an unique and fitting visual presence and is especially needed to make fuller use of social media to outreach and connect with the community on civic issues and civic involvement.”

It was a very positive experience working with the SCAN team and developing a logo for an organization that is making real change within Toronto.

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Mobile Spa was looking for a logo to unify their operations Canada-wide, as a rapidly expanding business providing a premium service.

Two final variations were selected, with the ability to use either in different situations. The designs cater towards both the luxury and modern brand aspects.

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Currently the website is in Beta, and once complete it will be a comprehensive source for all the information needed to guide and support users on their journey of social entrepreneurship.

The website itself is a collection of tools and informational resources to inspire and empower you transform your ideas for social change into reality – all found at www.thesojo.net.

This project required an ongoing team-based collaboration of designers, contributing pro-bono to the developing and implementation of the site. Everything from choosing the domain name to logo design, business cards and the website layout was designed as part of this extensive process. Read the Story Behind SoJo’s Logo here.

Design team members included Bill Avgerinos and Daniel Francavilla with advisor Richard Hunt, brought on board by Visionary Kanika Gupta and Community Builder Trevor Gair.

Moving forward, SoJo aims to become the foremost online destination to inspire and empower youth to dream big and engage in social entrepreneurship, and provide useful content for individuals starting at any level.

Get involved and learn more at TheSoJo.net!

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The vision of the The Tré Armstrong Give Back Foundation is to inspire, motivate and lead creative and artistic expression across Canada. It is dedicated to improving people’s health, self-confidence and self-esteem through dance, and also focuses on developing life skills through youth programming and performing arts in the community.

The website was developed to launch the foundation in Summer 2011 and provide information about its projects.

As a newly-formed organization, a logo was also designed to represent the foundation on a variety of mediums. Variations were established, to allow for flexibility as a creative organization.

To learn more about the foundation, visit TreFoundation.org.

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Although representing students of a prestigious business school, Schulich UBC wanted to add a creative edge. While maintaining the classic blue and white colour scheme, the logo design includes a splash. This organic shape in the artistic medium of paint helps Schulich UBC to stand out from other standard business organizations.

When required, alternate text-based version of the logos were also developed for formal situations.

The new website contains core content from the existing site as well as several new features. The many pages organize the council’s many clubs and events as well as online resources, and the detailed “about” section profiles each member and more.

The site was created using a content management system for easy access and efficient update ability for the council, who will post newsletter content twice per week on the blog. Further content and graphics will be added to the site after its launch on the first day of classes, September 7.

Visit the new Schulich Undergradate Business Council website at www.schulichubc.ca.

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This project involved creating the Layout and Design Standards for a 250-page full-colour book, published on the history of the Dufferin-Peel Catholic District School Board to mark its 40th Anniversary.

The book, which was commissioned by the Director of Education, is called Our Story. Our Tradition. Our Journey: Celebrating the Church-School Connection in Dufferin-Peel. The Design and Layout team consisted of Daniel Francavilla, Jennifer Paul and Peter Fujiwara. Edited by Krysia P. Lear, the project was lead by Shelagh Peterson, the board’s Coordinator of Religious Education & Faith Formation.

Consisting of hundreds of images both new and old, the book tells the story of how the school board came to be, including its many unique challenges and memorable triumphs, and featuring the stories individuals who fought for a better future in education.

The cover photo by Peter Fujiwara (featured in the layout above) is a representation of the board as a whole:

The glass is taken from our newest high school St. Michael’s in Bolton, while the image in the glass is of our oldest associated parish St. Patrick’s Church in Wildfield. The concept is that we strive to be current in all our education practices while our Catholic traditions and values are reflected in all we do. The more subtle representation of the cross illustrated in the lighting of the glass speaks to the mystery of the Holy Trinity and the pervasiveness of God’s presence which may be beyond our awareness.

The Dufferin-Peel Catholic District School Board is one of the largest, fastest-growing and most diverse school boards in Ontario. It serves approximately 87,000 students in 145 schools and it is one of the largest employers in the region, with over 10,000 employees. This book included all properties of the board, which extends throughout Mississauga, Brampton, Bolton, Caledon, Orangeville and Dufferin County.

The book, which has received excellent reviews and is going into an additional print run, will be distributed among schools and churches within the board’s boundaries and available in various archives and libraries.

More information is available in the book launch press release here.

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Chair of the 2012 Ontario Summer Games Organizing Committee, Rahul Bhardwaj, said that these games are, “a tremendous opportunity for the City of Toronto to host Ontario’s best amateur athletes, the legacy of volunteerism and sport development will have a lasting impact on the City.”

The Ontario Games began in 1970 as a showcase for amateur sport; they have now become Ontario’s largest multi-sport event, involving over 3,000 athletes, coaches, managers, and officials from across the province who participate in both team and individual sports. The Games take place every two years and are awarded through a formal bidding process. The Ontario Games are a program of the Ontario Ministry of Health Promotion and Sport and are delivered by the Sport Alliance of Ontario. The 2012 Ontario Summer Games are a partnership of the City of Toronto, The Toronto Sports Council and Tourism Toronto.

Visit the official website of the Ontario Summer Games at www.2012ontariosummergames.ca.

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Starting off fresh, the A New D.A.E.I. team was looking for an online presence to showcase their offerings, which include Private Dance Instruction, Community-Based Dance Workshop, Seminars and Classes. With an existing logo and brand, the opportunity was in channelling users to a central website where all of the important details and online registration could be clearly displayed.

Immediately after the site launched, promotions took place for a major event: The Give Back, an annual free day of dance taking place on July 10 at Canada’s National Ballet School. Press coverage has been featured on the website here.

The website, which will be undergoing updates and additions, is live at www.anewdaei.com. All the best the launch of this exciting new community dance hub!

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Nitro Fitness Plan specializes in indoor and outdoor weight loss Bootcamps for adults. They offer a NITRO 30 weight loss plan as well as Personal training in your home and at their training studio. The studio is active with events and promotions, to encourage clients to stay motivated and keep on track! The designs below are some of those produced for Nitro Fitness.

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Featuring a distinct, powerful red, the logotype became clean and sleek. With NattvMedia’s business, the focus is on the photography and video work; therefore the logo is not distracting when applied in cases such as as a photo watermark.

As a new business, this project included the development of the logo and applications on staff business cards, flyers, invitations, coupons, storefront signage as well as the website, nattvmedia.com.

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