How to Save Time While Managing Your Online Presence

In this video, Daniel gives 3 tips on how you can save time while managing your online presence, as a busy entrepreneur focused on running your business.

The Brampton Entrepreneur Centre provides weekly tips for entrepreneurs and small businesses through this #WisdomWednesdays video series, which you can watch below.

3 Tips on Time Management for Online Presence

Daniel Brampton Entrepreneur Centre WisdomWednesday

Thank you to the City of Brampton Economic Development and the Brampton Entrepreneur Centre for including these tips.

City of Brampton - Brampton Entrepreneur Centre

The Brampton Entrepreneur Centre is assists entrepreneurs and and small business in all industry sectors through accurate information, consultations, business plan reviews, seminars and workshops. Learn more about these offerings at brampton.ca/bec.

Multicultural Marketing: How to Effectively Reach Your Target Market

Although effective Marketing can have a strong impact on consumer buying behaviour, when it comes to selling products, many marketers still adopt a “one-size-fits-all” approach instead of appealing to specific target markets.

This is where multicultural marketing can be useful to Brampton businesses, offering a tailored approach for specific demographics.

Here are 4 reasons why multicultural marketing can help your business.

  1.  Canada is becoming increasingly diverse
    One in five Canadians is foreign born, with this number increasing substantially under our current immigration policy.
  2.  Ethnic consumers spend big:
    Last year, Chinese and Indian Canadians spent a combined $104.4 billion annually.
     
  3. Bramptonians are wealthier
    The average salary in Brampton is $93,917.
  4.  Brampton’s largest population cluster are young, diverse and growing
    This segment is between 30-49 years old, in the prime working age bracket and consistently beats their GTA counterparts in population growth.

Companies that adopt multicultural marketing strategies will generate greater revenue by successfully catering to this demographics’ wants and needs.

Adapted from The Brampton Board of Trade, Ethnicity Multicultural Marketing + Advertising, Campaign Asia, and the City of Brampton.

Hourly vs. Project Billing

In an industry that spans a broad range of offerings and skill levels, comparing pricing for graphic design services can be like comparing apples to oranges. To ensure the best design value for your dollar, a number of variables must be considered. 

Hourly

According to The 2012–2013 Survey of Salaries and Billing Practices for the Communication Design Industry produced by RGD and Creative Niche which surveyed 2,890 creative professionals across Canada, the average hourly rate for a sole proprietor* across the country is $74/hour.

A sole proprietor’s hourly rate will vary depending on what services are required. While a service like photo re-touching will be on the lower end, web and mobile development, brand strategy and art direction will be associated with higher costs. A designer’s hourly rate is generally reflective of what they are worth based on experience and expertise. 

By Project

Project fees are focused more on the value of the work itself than the number of hours a designer spends on the project. As a creative process, it can be difficult to predict exactly how long a design project will take, and the number of hours often varies depending on the skill level and working style of the individual designer.

Considerations

Whether a designer charges by project or by hour, how much the entire project costs will be based on an assessment of the work’s value and the amount of effort required to provide a successful end product. A designer must understand the full scope of the project and the client’s needs before quoting a price.

* A Sole Proprietor is an individual operating a government registered business. Rates will differ significantly for firms or agencies, which have a much more varied and extensive supply of resources and expertise.

Pricing Factors

There are many factors a designer needs to understand before he or she can provide an accurate quote. To establish a price, designers need to understand:

• The scope of the proposed project:

  • Deliverables
  • Number of concepts and revisions
  • Volume of work / future business

• Anticipated expenses

• The urgency of the project

• Estimated number of hours required to complete the project

Be aware that the rate quoted at the beginning of the project will change if the scope of the project changes. If additional features are added or if you decide to take an idea in a new direction not covered by the initial plan, the designer’s costs will reflect these changes.

Intellectual Property

Also keep in mind that designers maintain ownership of the computer files for a project they have worked on. As a client, you are paying for the deliverables stated in the original estimate. All concepts, working files, ideas or adaptations remain the property of the designer unless otherwise negotiated.

This also applies to materials such as fonts, software, photos and illustrations, templates, style sheets, etc. You may wish to negotiate with your designer to purchase these files for a price based on the time it would take to convert the files, the cost of the media and the value of the project.

Further Resources

To better understand the position of graphic design professionals and ensure that business relationships remain ethical and in the best interest of both clients and designers, it is important to fully understand the nature of the work.

For more information on Pro Bono and Spec Work, visit rgd.ca.

Instagram Video: More Potential for Video Marketing

The rise in video marketing has been authenticated: Instagram rolled out a new video feature on June 20 to accolades, and businesses are taking notice. As consumer behavior changes, brands are adapting their digital strategies to account for the huge growth in video watching on the part of consumers.Instagram

Instagram’s new feature

Instagram’s wildly successful picture-taking app introduced a video-taking and sharing feature to rival the industry leader, Vine. In its first day, Instagram reported 5 million video uploads, a staggering number even in light of their existing customer base of over 100 million users.

In light of Instagram’s success with video, the big question for marketers is not whether Instagram will outpace Vine, but rather,  the “right” question is, does your client’s budget allow for video marketing?

Consumer habits

Marketers need to consider the impact that Instagram’s move towards video has for businesses, and in particular, video marketing. Marketers and their clients who dismiss the importance of  recreational apps may  discredit the need for video—and even Instagram—thinking that homegrown video won’t have an effect on revenue—or even content strategy for that matter.

Savvy professionals, however, see  that the rise in video—even heavily shared videos of cute cats and rising-star wannabes—has an effect on a business’ interaction with consumers, as well as consumer behavior.

Instagram and video

Take a look at the Instagram video features. Instagram:

  • Allows users to take videos that are 15 seconds in length.
  • Offers editing tools.
  • Includes a stabilization tool that allows users to create professional-looking videos.

Some businesses have already adopted the tool, including brands like GE, eBay, the Gap, Jeep and Burberry, along with numerous celebrities—evidence that Instagram video is  a useful component of a social media strategy. It also offers proof of consumers’ ever-growing interest in online video.

What it all means for business and strategy

Should businesses adopt a video strategy, whether that means employing Instagram or professional video-marketing tools? Experts generally believe that video on Instagram has the potential to affect the future of business video marketing. Here’s how:

  • Engagement – With its 130 million users, Instagram offers businesses access to a considerable user base. By comparison, businesses that use Vine access a community of 13 million users. In general, marketers should note the success of video-sharing apps, and consider how that affects consumer engagement with brands.
  • Viral capacity – A review of already successful videos shows why videos are ripe for sharing and going viral. For example, Hubspot declared Corning’s “A Day Made of Glass” the best B2B viral video, scoring over 22 million views.  In essence, the video tells a meaningful story, while instructing viewers about the product’s benefits.
  • Consumer behavior – Instagram’s evolution from pictures to video reveals how consumer demand is influencing the market. More people are viewing videos on mobile devices and computers, and watchful marketers will incorporate business video into their social media and marketing mix, giving video the attention it deserves.
  • Traffic – Video on Instagram can direct consumers to longer videos on a website, free reports, or a landing page, attracting more visitors and potential customers.

The new standard

The buzz around Instagram’s video feature has the potential to take the industry by storm. Global digital and social media director Rachel Tipograph of Gap is excited about the engagement factor that video on Instagram presents, since Instagram videos will also post on Facebook, its parent company, with the potential to reach Facebook’s 1 billion + users. Evidence of higher social sharing is already cropping up, with Simply Measured reporting that Instagram videos show double the number of shares as Instagram photos, and “significantly higher” engagement compared to Vine videos.

Putting it together

Marketers should study how bite-sized videos shared on platforms like Instagram can integrate into broader video strategies, and become a part of a comprehensive content marketing plan. Certainly, businesses that utilize Instagram may run the risk of getting lost in the “noise” of the thousands of shared videos; however, opting not to harness video, which can increase brand awareness and consumer engagement, puts businesses at risk of becoming obsolete—or at the least, not being heard.