It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” Continue Reading


The world of Social Media is changing every day. Here are 17 new, useful Social Media Statistics. 27% of total US internet time is spent on social networking sites. 15% of total US mobile internet time is spent on social networking sites. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or Continue Reading


Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy. Active Participation A quick snapshot of any social media campaign is to look at the number of users who Continue Reading


Can creating an online video help your business? Consider the facts: ComScore released a study that found a whopping 82.5% of American Internet users viewed a video online. Another report found that in 2010, 30% of Internet traffic was video content. By this year, that number can go up to 90%. Next to Google, YouTube is Continue Reading