Half rely on Social Media when making a Buying Decision

The world of Social Media is changing every day. Here are 17 new, useful Social Media Statistics.

  1. 27% of total US internet time is spent on social networking sites.
  2. 15% of total US mobile internet time is spent on social networking sites.
  3. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
  4. Social lead conversion rates are 13% higher than the average lead conversion rate.
  5. 21% of marketers say that social media has become more important to their company over the past 6 months.
  6. 74% of all marketers say Facebook is important to their lead generation strategies.
  7. Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.
  8. 52% of all marketers have found a customer through Facebook in 2013 so far.
  9. On Facebook, brand posts achieve 50% of their reach within 30 minutes.
  10. 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.
  11. 43% of all marketers have found a customer on LinkedIn in 2013 so far.
  12. 36% of all marketers have found a customer on Twitter in 2013 so far.
  13. 59% of Twitter users have visited B2B tech brand sites, compared to only 40% of average internet users.
  14. 25% of consumers who complain about products on Facebook or Twitter expect a response within an hour.
  15. Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.
  16. 23% of marketers are investing in blogging and social media this year—a 9% annual increase.
  17. Approximately 46% of online users rely on social media, when they make a buying decision.
The above statistics are provided by Social Media Today.

How to Measure Social Media Campaign Success

Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy.

Active Participation

A quick snapshot of any social media campaign is to look at the number of users who are accessing your social media profiles. With Facebook, it would be the number of “likes.” With Twitter, it would be the number of retweets. However, these numbers aren’t the only ones you should be studying. Go deeper. The key to social media is engagement. For instance, Facebook provides its page administrators with a detailed analysis of the percentage of comments generated and views. The other networks have metrics such as page views and mentions that can also indicate the kind of volume your company is attracting.

Bounce Rate

Are your visitors arriving at your site from your social media profiles but leaving immediately? Take a look at the time spent on your website from your different traffic sources. If you find that visitors are spending less than a minute on your website, then maybe your landing page needs better copy. Or maybe you’re attracting the wrong audience.

Conversions

You want social media campaigns to convert, either into subscriptions, sales or any other items that you’re offering as part of your sales funnel. If your sales increase after launching a successful social media campaign, then it worked. However, those numbers can also be used to determine the return on investment when it comes to expanding your reach. For instance, if you have a 5% increase in sales with a 10% increase in site traffic then it follows the more traffic, the more sales.

Not all of the metrics are simple to track and may require some advanced tools. It’s very important to take the time to have the right measurement and analytical tools in place before you start a social media campaign. Without the right tools, you won’t be able to determine if your campaigns were successful or an abysmal failure.

For help with Social Media Management, learn more about our services here.

The tips above are provided by CorporationCentre’s You Inc.

Creating Videos to Help Your Customers

Can creating an online video help your business? Consider the facts: ComScore released a study that found a whopping 82.5% of American Internet users viewed a video online. Another report found that in 2010, 30% of Internet traffic was video content.

By this year, that number can go up to 90%. Next to Google, YouTube is the biggest search engine on the internet. There are over 60 hours of video uploaded every single minute for a total of around 4 billion videos being posted every day.

About 800 million users stop by YouTube every month. That’s an amazing range of audience to try and tap into and that is just YouTube.

In the business arena, consumers spend more time at a website watching a video as opposed to a site without that type of content. More folks would rather watch a video than read text so how can you tap into potential customer base?

That’s easy: You have to create your own videos. If you’re not convinced yet, consider these other factors:

Videos can be the best way to convey a lot of information.

A video can deliver a lot of messages in a short amount of time. This is especially important when it comes to company branding. Writing blog posts will only take you so far. With a video, you can reinforce the positive attributes of your company’s product in a memorable way.Make videos with humor and you’ll go even further in terms of brand retention. You’ll also be able to form your company’s personality through your video presentations. That’s going to be extremely valuable.

Videos can have multiple uses.

A video docked on your website can be a terrific asset, but a good video has a broad range of uses. It can be purposed on YouTube and other sites to bring traffic back to your site. The video can also be embedded in an email newsletter or used in a sales presentation.

Videos are what your customers want.

Consider the tale of two websites. One has fun videos and the other just copy. Which one will get more engagement? The one with videos. If you want to keep your customers engaged give them what they want and that would be video content. In other words, if you’re not making videos your competitor will.

Videos will continually be useful.

There are some studies that declare by 2014, the vast majority of mobile data traffic will be video. Every Smartphone and pad device has the capability to watch videos. By creating this type of content you’ll be positioning your company to be “on the go” wherever your customers are headed.

To get started with videos for your customers, contact us now.

Creative Economy Summit in Brampton

The City of Brampton’s 2nd Annual Creative Economy Summit that took place on April 23, 2013 at the Rose Theatre Brampton attracted more than 250 attendees. With the unveiling of Brampton’s newest Downtown Mural by Canadian Artist Charlie Johnston.

Keynote presentations by Mark Vonesch, a Vancouver-based visual artist, filmmaking teacher and founder and director of “Reel Youth, and Jesse Hirsh, Technology Strategist and Researcher, highlighted how an individual keen on entering the creative economy could find their passion and career.

“During the Brampton Creative Economy Summit bright minds debate ways to diversify and strengthen Brampton’s economy – all with the goal of creating good-paying local jobs,” Brampton Mayor Susan Fennell said. “This year’s summit focuses on Youth and Digital Media. The goal is to encourage youth to enter the creative economy and I can’t think of a better mandate. When we invest in Brampton’s youth, we add to our City’s abundance of human capital,” Fennell added.
This year’s Summit offered attendees with three different interactive sessions that took place throughout the day. These interactive sessions provided the opportunity to get up close with industry professionals and experts who provided the latest insight into their areas of specialization. Session included panel discussions on Developing Brampton’s Creative Cluster; Show me the Money!; Turn Your Talent into a Business; Digital Media and Animation; Social Media; Digital Media and the Fine Arts; The Changing Face of Brampton’s HACE Sector; Youth and Business; Gaming Industry; So You Want to Work in Film?; and Brampton Creative Economy Success Stories.
The Creative Economy Summit achieved another first for the City of Brampton with live web streaming of keynotes and various panel discussions.

The Creative Economy Summit is part of the HACE™ (heritage, arts, culture and entertainment) initiative developed by the City of Brampton to pursue and promote the development of a creative economy in the city. Held in partnership with the Brampton Arts Council, Peel Art Gallery Museum and Archives, Brampton Library and the Brampton Downtown Development Corporation, the Creative Economy Summit aims to:

  • Promote awareness of the creative economy and Brampton’s role within it;
  • Educate and define the creative economy by sharing information and best practices;
  • And, create a networking environment for members of the creative economy.

Highlights from the 2013 Brampton Creative Economy Summit