Creative Economy Summit in Brampton

The City of Brampton’s 2nd Annual Creative Economy Summit that took place on April 23, 2013 at the Rose Theatre Brampton attracted more than 250 attendees. With the unveiling of Brampton’s newest Downtown Mural by Canadian Artist Charlie Johnston.

Keynote presentations by Mark Vonesch, a Vancouver-based visual artist, filmmaking teacher and founder and director of “Reel Youth, and Jesse Hirsh, Technology Strategist and Researcher, highlighted how an individual keen on entering the creative economy could find their passion and career.

“During the Brampton Creative Economy Summit bright minds debate ways to diversify and strengthen Brampton’s economy – all with the goal of creating good-paying local jobs,” Brampton Mayor Susan Fennell said. “This year’s summit focuses on Youth and Digital Media. The goal is to encourage youth to enter the creative economy and I can’t think of a better mandate. When we invest in Brampton’s youth, we add to our City’s abundance of human capital,” Fennell added.
This year’s Summit offered attendees with three different interactive sessions that took place throughout the day. These interactive sessions provided the opportunity to get up close with industry professionals and experts who provided the latest insight into their areas of specialization. Session included panel discussions on Developing Brampton’s Creative Cluster; Show me the Money!; Turn Your Talent into a Business; Digital Media and Animation; Social Media; Digital Media and the Fine Arts; The Changing Face of Brampton’s HACE Sector; Youth and Business; Gaming Industry; So You Want to Work in Film?; and Brampton Creative Economy Success Stories.
The Creative Economy Summit achieved another first for the City of Brampton with live web streaming of keynotes and various panel discussions.

The Creative Economy Summit is part of the HACE™ (heritage, arts, culture and entertainment) initiative developed by the City of Brampton to pursue and promote the development of a creative economy in the city. Held in partnership with the Brampton Arts Council, Peel Art Gallery Museum and Archives, Brampton Library and the Brampton Downtown Development Corporation, the Creative Economy Summit aims to:

  • Promote awareness of the creative economy and Brampton’s role within it;
  • Educate and define the creative economy by sharing information and best practices;
  • And, create a networking environment for members of the creative economy.

Highlights from the 2013 Brampton Creative Economy Summit

5 Reasons to Work from a Coffee Shop

Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop.

Five reasons to work from a coffee shop, cafe or library:

  1. Change of Environment Stimulates Creativity

  2. Fewer Distractions from Co-Workers, Family

  3. Community and Meeting New People

  4. Freedom to Change Seats or Locations

  5. Easy Access to Refreshments

There are a few things to consider, such as having access to a power outlet or coming fully charged, and finding an ideal seat (comfortable chair, enough table room, not too close to a door or cash register).

One entrepreneur shares his rationale on the above points in a blog post: Why you should work from a coffee shop, even when you have an office available here.

How to Compete Using Search Engine Optimization

The Internet is massive – and growing constantly, with over 600 Million websites online today. To compete, many sites and blogs are using Search Engine Optimization, or SEO, to help increase their appearances in Search Engines like Google, Yahoo, or Bing.

It is argued that SEO provides a greater return on investment than any other comparable form of marketing. However, SEO is not simply about choosing the right keywords.

Here are some ways that you can beat your competitors at SEO:

  1. Focus on content creation.

  2. Plan keyword targeting strategies carefully.

  3. Stay abreast of SEO news.

  4. Monitor your competitors’ backlink profiles.

  5. Monitor your competitors’ on-site SEO activities.

To discuss SEO options for your website or blog, please contact Daniel Design.

For more on the these SEO suggestions, view this article descriptions on the 5 tips.

What is Responsive Web Design?

The term “Responsive Web Design” is mentioned more and more often. But what does it mean, and how important is it to your website’s success?

According to Stanford University’s definition, Responsive Web Design involves:

A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.

As displayed in the graphic below, the elements and content automatically adjust and re-size based on the screen size and device.

Why Responsive Web Design is Relevant

  1. More people are accessing information on mobile devices. You need to be able to invite them to view your site based on their preferences.
  2. Images not fixed shapes and sizes – they should be fluid. In Responsive Web Design, they adjust accordingly.
  3. It is easier than you think.
  4. To be heard, viewed, acknowledged online through your website, you have to adapt.

“The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must ‘accept the ebb and flow of things.” – John Allsopp, “A Dao of Web Design”