Brampton Board of Trade Welcomes Daniel Design

Daniel Design has officially joined the Brampton Board of Trade. BBOT is an independent, not-for-profit business organization that has served the needs of businesses in Brampton.

The Brampton Board of Trade was founded over a century ago in 1887, and has continually and successfully evolved to be a progressive and relevant organization – the voice of business, for business.

The Board of Trade is the voice of business and is actively working on behalf of members to represent their interests with various levels of government. We identify issues and lobby all levels of government on your behalf and that of the Brampton Business community.

For more on BBOT, visit their website (under development) at

How Customer Service Drives Results for Web Design Clients

The Web industry, while still in its infancy compared to the auto or banking industries, is moving ahead as a collective force, and some see that 2012 will be the year of customer service for the Web.

In a recent article for Net Magazine, author Craig Grannell lays out some areas where the web industry is evolving. Development of two-screen models, Web app fragmentation and increased customer service are mentioned as as industry trends worth watching. And these trends are already playing out in the business place. New ways to work with apps and use good design for work-related purposes is already strengthening company products.

In areas of employee training and customer service, for instance, live chat is evolving as a unique way to help customers. With live chat enabled, questions can be asked and answered online before a customer wastes time looking for the information they need.

Making something like live chat work for companies is a direct connection between web designers and account managers working collaboratively, according to Smashing Magazine. According to author Paul Boag, web designer’s focus shouldn’t be exclusively on code, design, and user experience. Rather, good web design can help to exceed client expectations and understand the needs of the business in question. Good communication complements these vital dynamics that can help the focus of a designer.

Another top change in 2012 will be seen in “distributed workforces.” Designers and developers may need to target talented professionals who work solo,m and may not want to be part of a company culture. One expert in the earlier article noted “As the economy improves, many designers and developers won’t be willing to trade in their work style and relative freedom for a cubicle space. With a growing number of high-profile tech companies embracing a mobile and distributed workforce, employers looking for top-notch talent may need to re-evaluate their workplace culture.

Changing Priorities

Right now, in most web companies, all customer service is happening on the front-end, while designers are left “only” to work on the actual product. Boag argues that this is a mistake, and that designers should be not only present at client meetings, but present and active through integral communication periods.

In Boag’s words, “collaboration is essential to ensuring a happy client and a successful website. When web designers understand the nuances of the project, business and client, they produce better websites.

The Specifics

Using collaborative tools like live chat software and video conferencing can also assist in making customer service a hallmark of new web companies. And customer service can be a vital part of any designer’s work, regardless of the level of interaction of the customer and the actual designer.

Yet, what does strong customer service look like? Here are some tangible tips that professionals might want to consider:

  • Never miss deadlines or charge the customer over the agreed price without consent
  • Don’t be afraid to get help from a specialist, if it’s outside of your skill set
  • Give two weeks notice for vacation time
  • Always be on time for meetings and calls, and respond quickly to emails
  • Explain things to a customer to let them in on the process

When designer follow these simple guidelines, it can be a better experience for customers. Isn’t that what customer service is about?

Why You Could Need a Major Re-Brand

Re-branding is everywhere – from new logos for major corporations to both traditional and modern educational institutions, to telecommunications companies.

Your organization may be in need of a major re-brand if the points below are true.

  • You are constantly apologizing for your website
  • No one in your company – not even the founder – can tell you what your logo represents
  • Your marketing materials have a different message than your website or your public-facing team members
  • Your key differentiator is actually the exact same as what is being claimed by each of your top competitors
  • You can NOT communicate what your company does in 20 words or less
  • Your marketing messages are all centred around what you do, and not why you do it
  • Nothing matches – you have added various marketing tools (like a trade show booth, new shirts, a sales brochure, an e-newsletter, or new business cards), but when you place them side-by-side, none of them look even remotely similar to each other
  • Your business has grown in size and developed its strategy, but your materials are at a start-up level
  • You have not thought about any of these points, until now

Based on an article from LV8 Communications.