Although effective Marketing can have a strong impact on consumer buying behaviour, when it comes to selling products, many marketers still adopt a “one-size-fits-all” approach instead of appealing to specific target markets.
This is where multicultural marketing can be useful to Brampton businesses, offering a tailored approach for specific demographics.
Here are 4 reasons why multicultural marketing can help your business.
- Canada is becoming increasingly diverse
One in five Canadians is foreign born, with this number increasing substantially under our current immigration policy.
- Ethnic consumers spend big:
Last year, Chinese and Indian Canadians spent a combined $104.4 billion annually.
- Bramptonians are wealthier
The average salary in Brampton is $93,917.
- Brampton’s largest population cluster are young, diverse and growing
This segment is between 30-49 years old, in the prime working age bracket and consistently beats their GTA counterparts in population growth.