Multicultural Marketing: How to Effectively Reach Your Target Market

Although effective Marketing can have a strong impact on consumer buying behaviour, when it comes to selling products, many marketers still adopt a “one-size-fits-all” approach instead of appealing to specific target markets.

This is where multicultural marketing can be useful to Brampton businesses, offering a tailored approach for specific demographics.

Here are 4 reasons why multicultural marketing can help your business.

  1.  Canada is becoming increasingly diverse
    One in five Canadians is foreign born, with this number increasing substantially under our current immigration policy.
  2.  Ethnic consumers spend big:
    Last year, Chinese and Indian Canadians spent a combined $104.4 billion annually.
  3. Bramptonians are wealthier
    The average salary in Brampton is $93,917.
  4.  Brampton’s largest population cluster are young, diverse and growing
    This segment is between 30-49 years old, in the prime working age bracket and consistently beats their GTA counterparts in population growth.

Companies that adopt multicultural marketing strategies will generate greater revenue by successfully catering to this demographics’ wants and needs.

Adapted from The Brampton Board of Trade, Ethnicity Multicultural Marketing + Advertising, Campaign Asia, and the City of Brampton.

Introducing Now Creative Group

We are excited to announce the formal launch of Now Creative Group, through the intro video below.

Now Creative Group is the evolution and expansion of Daniel Design, offering a wider range of services and a diverse team of talented creatives and business professionals.

This website,, remains as a home for Creative and Business Resources, covering the worlds of Design, Branding, Web Design, Social Media, Online Communication and more, to help entrepreneurs, activists, businesses and organizations achieve their goals.

For creative services previously offered through Daniel Design, and to learn more about Now Creative Group, visit For our other online products, please visit our secondary online home at

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