The Real Importance of Video

Now Offering Video: The Most Effective Way to Promote and Present Your Organization

Great products and services matter, but stories are what connect people with businesses and brands. Video is an engaging way to show off an organizations’s personality, people, culture, and customers. Video helps humanize a business and is one of the easiest ways to add interactivity to your website. 

Through our partners within the Now Creative Group, we are now able to offer a variety of video services.

Now Creative Group provide the tools to communicate your company’s story, engage and educate customers, and drive sales on your website. Our video products include company profiles, customer testimonials, scripted ads, and professional news stories. All our videos are produced in 1080p HD and delivered in mobile and web-ready formats.

Why is video so important to you or your organization? The statistics tell all.

  • People remember 50% more from a video compared to 22% with written content. —Wharton Business 
  • Landing pages with professional video generate 4-7x more engagement and response rates. —Search EngineWatch
  • Video in email marketing has been shows to increase email click-through rates by over 96%—Flimp
  • 52% of consumers feel watching an online product video makes them more confident in their purchase —Internet Retailer
  • Retail sites with video content increase conversion by 46% —Treepodia
  • YouTube is used by 77% of business for sharing content online —b2bmarketing.net
  • A video is 3x more likely to be shared on Twitter than any other type of content —Adobe
We make it easy to take action with video, today.
Learn more about our expanded service offering, and the variety of videos we provide, on our Video page here.

Content Marketing: How it can help your Business

It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” or what the Content Marketing Institute calls the “art of communicating with your customers and prospects without selling.”

Content marketing often reaches consumers through their direction or instigation (clicking on a link), not through passive—or sometimes unwilling—observation. It delivers information in the form of a blog post, email, article in a print or online publication, or a video that informs buyers with relevant content.

Just as your small business credit card helps you manage the financial part of your business, content marketing helps you manage the essence of your business: your product or service, corporate message and reputation. Nielsen found that 58 percent of consumers trust editorial content, according to InboundMarketingAgents.com. They trust the information because it helps them in some way—whether it’s understanding a problem or discovering the hidden benefits of solving a problem.

To generate content that works as a fruitful marketing tool, it helps to be aware of what content marketing isn’t. Search engine optimization (SEO) expert Lee Odden points out on TopRank that it’s not simply creating volumes of content. It’s strategic, not “mechanical spray and pray.”

Generating content starts with identifying the themes of your business and how your products can solve problems. One of the easiest ways to narrow down your content creation needs, Right Source Marketing stated in “How to Grow Your Business with Content Marketing,” is to identify up to a dozen themes and focus on building a campaign around each of them.

There’s no way to sugarcoat it—producing content that converts prospects to customers can be a daunting undertaking. One reason is that context is often needed for the information in an article, video or blog post, content marketing expert Brian Clark stated on Marketing Land. Provide context by developing what’s known as “cornerstone content” around the topics people need to understand in order to do business with you, Clark advised.

Inspirational content marketing begins with meaningful storytelling, SEO expert Odden said. Then, that meaningful storytelling must be targeted to your current and prospective customers.

Publishing content and optimizing it to attract readers is a step in the right direction, but it’s not the end of the line, according to Right Source Marketing. Content distribution is a strategic marketing tactic, not random attempts to get your message out. Distributing the content entails comprehensive research about your audience and must be disbursed in outlets sought out by your targeted consumer group.

If you’re serious about content marketing, an editorial calendar to plan pieces in advance is essential. An easy way to start to build your editorial calendar is by being aware of holidays, seasons and upcoming events that pertain to your products or services.

There is literally enough information online and in university courses about content marketing to earn a degree in it. Fortunately, by knowing the basics — and keeping up to date with the ever-changing Google Panda and Penguin algorithms — you can begin to position your business to reap the benefits of this most credible form of marketing.

5 Reasons to Work from a Coffee Shop

Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop.

Five reasons to work from a coffee shop, cafe or library:

  1. Change of Environment Stimulates Creativity

  2. Fewer Distractions from Co-Workers, Family

  3. Community and Meeting New People

  4. Freedom to Change Seats or Locations

  5. Easy Access to Refreshments

There are a few things to consider, such as having access to a power outlet or coming fully charged, and finding an ideal seat (comfortable chair, enough table room, not too close to a door or cash register).

One entrepreneur shares his rationale on the above points in a blog post: Why you should work from a coffee shop, even when you have an office available here.

3 Essential Digital Marketing Strategies for New Businesses

More than half of all small businesses fail to make it to their fourth birthday. On paper, the odds are stacked against you, but it’s a good thing that the winners and losers of business aren’t predetermined. With the power of the Internet, you have a tremendous marketing machine at your fingertips, but it’s one that must be used wisely. Abuse the system and your customers will turn on you. Use it correctly and you’ll unlock the door to success.

Email Marketing

A well-crafted email marketing campaign, such as with email marketing, can do a great deal of good for your business. You’ll remind customers who you are, how much you value your business and what you can offer in exchange for their loyalty. Second, it gives you the chance to literally create something out of nothing. A normal day can turn into a sales bonanza if you have the right message and the right offer, turning passive customers into active buyers simply because you sent an email.

Lastly, and most importantly, an email marketing campaign gives you instant feedback about your customers and your marketing efforts. You’ll be able to see how many people opened your email, clicked the links in the email, and forwarded it on to others. You can also get negative feedback, such as how many people unsubscribed from your list. This feedback is just as important as the purchases of your customers, so use it wisely and let it guide your email marketing campaign.

Social Media

Social media changing the way we do business, so take advantage of the mediums available to you. Plenty of businesses now have Facebook, Twitter, and Pinterest platforms attached. If your email marketing campaign is the public face of your company, your social media efforts can show off your company’s personality. Use social media to make your message a little lighthearted; post a tweet of encouragement to a local sports team on the day of the big game, or write a Facebook status about a popular TV show or movie. The only limit to your social media marketing is your creativity, but don’t forget about your overall goals.

It can be easy to take your eye off the ball with social media, so remember to take care of your followers the same way as you would your email subscribers. Social media is all about creating connections, so make your followers feel important by offering them exclusive sales and promotional opportunities. Respond to tweets and Facebook comments, even if they’re negative; this personal touch will wash away the negativity and create a new bond with the customer.

Promotional Products

While little knick-knacks, refrigerator magnets and promotional giveaways are not exactly digital, the facilitation of these items is made much easier by the Internet. Instead of giving a local company a bunch of money and hoping they make your water bottles properly, you can now do real research and order from anywhere in the world. Customer reviews will tell you which services are legit and which items have gotten the best results; combine these reviews with your intuition to come up with the best gift ideas for your customers. You never know who will come across a pen or coffee mug bearing your name, so don’t be shy about promoting yourself in this medium. In an increasingly digitized world, sometimes it’s a real-world touch that can put you ahead of the competition.