Why Online Businesses Need Content Marketing

Imagine this scenario – you wander through a bookstore and find a novel with a very appealing cover and title. It looks like it’s going to be a great read. However, inside all the pages are blank. There is no story. This is not a lesson in “judging a book by its cover” but instead a reminder that without strong content, your online business will falter. In other words, you could have a great service or product but unless you engage and expand your customer base through strong content your business with wither on the vine. The following is a list of important reasons why online businesses need strong content marketing.

Customers Want the 411

You might have occasionally gotten lost in a “YouTube maze” clicking through random videos but when a potential customer goes in search of the specific product or service they are looking for valuable information. That information can be provided through well written content articles with catchy headlines. Be concise and give them the “bullet points” of what they are searching for. By providing valuable information to consumers, you can become considered an industry expert with the content you create and people will start seeking out your website for updates and tips.

Customers Want Quality

First impressions matter, whether you’re at a dinner party or developing an online business. If a customer stops by your website and is greeted with a poorly written article, then chances are they won’t be coming back. Don’t fall into the trap of sacrificing quality over quantity. There is no reason why you can’t have both; it just might take a bit more effort to find.

Customers Like to be Targeted

Everything and anything can be Googled. No matter what the search, chances are there will be several websites that pop up in response to a user’s question. The goal for your website is to take advantage of these niche searches by providing targeted content. If you have a product for women, determine if it’s suitable for “busy moms,” “hard working professionals,” or “singles searching for love?” Maybe it’s for all three categories. That just means you’ll need specific content geared to all those groups.

Customers Like to Matter

Content should not only serve to provide information but also to engage the reader. Whenever possible you should leave room for comments. This is how you get online discussions going and pull in even more customers. Everyone likes to share their opinions online. Even if you receive negative comments, take the time to consider the comment and the way in which you can “fix” the problem. Perhaps the customer had a poor experience with your services – take the time to respond, apologize and offer a solution. Your customers will appreciate the open communication. Providing a personal touch gives customers a sense of security which will bring them back to purchase again.

Customers are always Searching

As mentioned above, potential customers are always on the prowl for those goods or services they need in that moment. Just as you need to create engaging content for them to read, you also have to create content that the search engines will pick up on. This will improve your search engine rankings which will place your website at the top page of any search. If you’re not familiar with how to achieve these goals then seek out experienced content management consultants to help build up your online presence.

Tips provided by Corporation Centre’s You Inc.

Content Marketing: How it can help your Business

It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” or what the Content Marketing Institute calls the “art of communicating with your customers and prospects without selling.”

Content marketing often reaches consumers through their direction or instigation (clicking on a link), not through passive—or sometimes unwilling—observation. It delivers information in the form of a blog post, email, article in a print or online publication, or a video that informs buyers with relevant content.

Just as your small business credit card helps you manage the financial part of your business, content marketing helps you manage the essence of your business: your product or service, corporate message and reputation. Nielsen found that 58 percent of consumers trust editorial content, according to InboundMarketingAgents.com. They trust the information because it helps them in some way—whether it’s understanding a problem or discovering the hidden benefits of solving a problem.

To generate content that works as a fruitful marketing tool, it helps to be aware of what content marketing isn’t. Search engine optimization (SEO) expert Lee Odden points out on TopRank that it’s not simply creating volumes of content. It’s strategic, not “mechanical spray and pray.”

Generating content starts with identifying the themes of your business and how your products can solve problems. One of the easiest ways to narrow down your content creation needs, Right Source Marketing stated in “How to Grow Your Business with Content Marketing,” is to identify up to a dozen themes and focus on building a campaign around each of them.

There’s no way to sugarcoat it—producing content that converts prospects to customers can be a daunting undertaking. One reason is that context is often needed for the information in an article, video or blog post, content marketing expert Brian Clark stated on Marketing Land. Provide context by developing what’s known as “cornerstone content” around the topics people need to understand in order to do business with you, Clark advised.

Inspirational content marketing begins with meaningful storytelling, SEO expert Odden said. Then, that meaningful storytelling must be targeted to your current and prospective customers.

Publishing content and optimizing it to attract readers is a step in the right direction, but it’s not the end of the line, according to Right Source Marketing. Content distribution is a strategic marketing tactic, not random attempts to get your message out. Distributing the content entails comprehensive research about your audience and must be disbursed in outlets sought out by your targeted consumer group.

If you’re serious about content marketing, an editorial calendar to plan pieces in advance is essential. An easy way to start to build your editorial calendar is by being aware of holidays, seasons and upcoming events that pertain to your products or services.

There is literally enough information online and in university courses about content marketing to earn a degree in it. Fortunately, by knowing the basics — and keeping up to date with the ever-changing Google Panda and Penguin algorithms — you can begin to position your business to reap the benefits of this most credible form of marketing.

How to Compete Using Search Engine Optimization

The Internet is massive – and growing constantly, with over 600 Million websites online today. To compete, many sites and blogs are using Search Engine Optimization, or SEO, to help increase their appearances in Search Engines like Google, Yahoo, or Bing.

It is argued that SEO provides a greater return on investment than any other comparable form of marketing. However, SEO is not simply about choosing the right keywords.

Here are some ways that you can beat your competitors at SEO:

  1. Focus on content creation.

  2. Plan keyword targeting strategies carefully.

  3. Stay abreast of SEO news.

  4. Monitor your competitors’ backlink profiles.

  5. Monitor your competitors’ on-site SEO activities.

To discuss SEO options for your website or blog, please contact Daniel Design.

For more on the these SEO suggestions, view this article descriptions on the 5 tips.

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