How to Save Time While Managing Your Online Presence

In this video, Daniel gives 3 tips on how you can save time while managing your online presence, as a busy entrepreneur focused on running your business.

The Brampton Entrepreneur Centre provides weekly tips for entrepreneurs and small businesses through this #WisdomWednesdays video series, which you can watch below.

3 Tips on Time Management for Online Presence

Daniel Brampton Entrepreneur Centre WisdomWednesday

Thank you to the City of Brampton Economic Development and the Brampton Entrepreneur Centre for including these tips.

City of Brampton - Brampton Entrepreneur Centre

The Brampton Entrepreneur Centre is assists entrepreneurs and and small business in all industry sectors through accurate information, consultations, business plan reviews, seminars and workshops. Learn more about these offerings at brampton.ca/bec.

Instagram Video: More Potential for Video Marketing

The rise in video marketing has been authenticated: Instagram rolled out a new video feature on June 20 to accolades, and businesses are taking notice. As consumer behavior changes, brands are adapting their digital strategies to account for the huge growth in video watching on the part of consumers.Instagram

Instagram’s new feature

Instagram’s wildly successful picture-taking app introduced a video-taking and sharing feature to rival the industry leader, Vine. In its first day, Instagram reported 5 million video uploads, a staggering number even in light of their existing customer base of over 100 million users.

In light of Instagram’s success with video, the big question for marketers is not whether Instagram will outpace Vine, but rather,  the “right” question is, does your client’s budget allow for video marketing?

Consumer habits

Marketers need to consider the impact that Instagram’s move towards video has for businesses, and in particular, video marketing. Marketers and their clients who dismiss the importance of  recreational apps may  discredit the need for video—and even Instagram—thinking that homegrown video won’t have an effect on revenue—or even content strategy for that matter.

Savvy professionals, however, see  that the rise in video—even heavily shared videos of cute cats and rising-star wannabes—has an effect on a business’ interaction with consumers, as well as consumer behavior.

Instagram and video

Take a look at the Instagram video features. Instagram:

  • Allows users to take videos that are 15 seconds in length.
  • Offers editing tools.
  • Includes a stabilization tool that allows users to create professional-looking videos.

Some businesses have already adopted the tool, including brands like GE, eBay, the Gap, Jeep and Burberry, along with numerous celebrities—evidence that Instagram video is  a useful component of a social media strategy. It also offers proof of consumers’ ever-growing interest in online video.

What it all means for business and strategy

Should businesses adopt a video strategy, whether that means employing Instagram or professional video-marketing tools? Experts generally believe that video on Instagram has the potential to affect the future of business video marketing. Here’s how:

  • Engagement – With its 130 million users, Instagram offers businesses access to a considerable user base. By comparison, businesses that use Vine access a community of 13 million users. In general, marketers should note the success of video-sharing apps, and consider how that affects consumer engagement with brands.
  • Viral capacity – A review of already successful videos shows why videos are ripe for sharing and going viral. For example, Hubspot declared Corning’s “A Day Made of Glass” the best B2B viral video, scoring over 22 million views.  In essence, the video tells a meaningful story, while instructing viewers about the product’s benefits.
  • Consumer behavior – Instagram’s evolution from pictures to video reveals how consumer demand is influencing the market. More people are viewing videos on mobile devices and computers, and watchful marketers will incorporate business video into their social media and marketing mix, giving video the attention it deserves.
  • Traffic – Video on Instagram can direct consumers to longer videos on a website, free reports, or a landing page, attracting more visitors and potential customers.

The new standard

The buzz around Instagram’s video feature has the potential to take the industry by storm. Global digital and social media director Rachel Tipograph of Gap is excited about the engagement factor that video on Instagram presents, since Instagram videos will also post on Facebook, its parent company, with the potential to reach Facebook’s 1 billion + users. Evidence of higher social sharing is already cropping up, with Simply Measured reporting that Instagram videos show double the number of shares as Instagram photos, and “significantly higher” engagement compared to Vine videos.

Putting it together

Marketers should study how bite-sized videos shared on platforms like Instagram can integrate into broader video strategies, and become a part of a comprehensive content marketing plan. Certainly, businesses that utilize Instagram may run the risk of getting lost in the “noise” of the thousands of shared videos; however, opting not to harness video, which can increase brand awareness and consumer engagement, puts businesses at risk of becoming obsolete—or at the least, not being heard.

Half rely on Social Media when making a Buying Decision

The world of Social Media is changing every day. Here are 17 new, useful Social Media Statistics.

  1. 27% of total US internet time is spent on social networking sites.
  2. 15% of total US mobile internet time is spent on social networking sites.
  3. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
  4. Social lead conversion rates are 13% higher than the average lead conversion rate.
  5. 21% of marketers say that social media has become more important to their company over the past 6 months.
  6. 74% of all marketers say Facebook is important to their lead generation strategies.
  7. Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.
  8. 52% of all marketers have found a customer through Facebook in 2013 so far.
  9. On Facebook, brand posts achieve 50% of their reach within 30 minutes.
  10. 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.
  11. 43% of all marketers have found a customer on LinkedIn in 2013 so far.
  12. 36% of all marketers have found a customer on Twitter in 2013 so far.
  13. 59% of Twitter users have visited B2B tech brand sites, compared to only 40% of average internet users.
  14. 25% of consumers who complain about products on Facebook or Twitter expect a response within an hour.
  15. Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.
  16. 23% of marketers are investing in blogging and social media this year—a 9% annual increase.
  17. Approximately 46% of online users rely on social media, when they make a buying decision.
The above statistics are provided by Social Media Today.

How to Measure Social Media Campaign Success

Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy.

Active Participation

A quick snapshot of any social media campaign is to look at the number of users who are accessing your social media profiles. With Facebook, it would be the number of “likes.” With Twitter, it would be the number of retweets. However, these numbers aren’t the only ones you should be studying. Go deeper. The key to social media is engagement. For instance, Facebook provides its page administrators with a detailed analysis of the percentage of comments generated and views. The other networks have metrics such as page views and mentions that can also indicate the kind of volume your company is attracting.

Bounce Rate

Are your visitors arriving at your site from your social media profiles but leaving immediately? Take a look at the time spent on your website from your different traffic sources. If you find that visitors are spending less than a minute on your website, then maybe your landing page needs better copy. Or maybe you’re attracting the wrong audience.

Conversions

You want social media campaigns to convert, either into subscriptions, sales or any other items that you’re offering as part of your sales funnel. If your sales increase after launching a successful social media campaign, then it worked. However, those numbers can also be used to determine the return on investment when it comes to expanding your reach. For instance, if you have a 5% increase in sales with a 10% increase in site traffic then it follows the more traffic, the more sales.

Not all of the metrics are simple to track and may require some advanced tools. It’s very important to take the time to have the right measurement and analytical tools in place before you start a social media campaign. Without the right tools, you won’t be able to determine if your campaigns were successful or an abysmal failure.

For help with Social Media Management, learn more about our services here.

The tips above are provided by CorporationCentre’s You Inc.