More than half of all small businesses fail to make it to their fourth birthday. On paper, the odds are stacked against you, but it’s a good thing that the winners and losers of business aren’t predetermined. With the power of the Internet, you have a tremendous marketing machine at your fingertips, but it’s one that must be used wisely. Abuse the system and your customers will turn on you. Use it correctly and you’ll unlock the door to success.
A well-crafted email marketing campaign, such as with email marketing, can do a great deal of good for your business. You’ll remind customers who you are, how much you value your business and what you can offer in exchange for their loyalty. Second, it gives you the chance to literally create something out of nothing. A normal day can turn into a sales bonanza if you have the right message and the right offer, turning passive customers into active buyers simply because you sent an email.
Lastly, and most importantly, an email marketing campaign gives you instant feedback about your customers and your marketing efforts. You’ll be able to see how many people opened your email, clicked the links in the email, and forwarded it on to others. You can also get negative feedback, such as how many people unsubscribed from your list. This feedback is just as important as the purchases of your customers, so use it wisely and let it guide your email marketing campaign.
Social media changing the way we do business, so take advantage of the mediums available to you. Plenty of businesses now have Facebook, Twitter, and Pinterest platforms attached. If your email marketing campaign is the public face of your company, your social media efforts can show off your company’s personality. Use social media to make your message a little lighthearted; post a tweet of encouragement to a local sports team on the day of the big game, or write a Facebook status about a popular TV show or movie. The only limit to your social media marketing is your creativity, but don’t forget about your overall goals.
It can be easy to take your eye off the ball with social media, so remember to take care of your followers the same way as you would your email subscribers. Social media is all about creating connections, so make your followers feel important by offering them exclusive sales and promotional opportunities. Respond to tweets and Facebook comments, even if they’re negative; this personal touch will wash away the negativity and create a new bond with the customer.
While little knick-knacks, refrigerator magnets and promotional giveaways are not exactly digital, the facilitation of these items is made much easier by the Internet. Instead of giving a local company a bunch of money and hoping they make your water bottles properly, you can now do real research and order from anywhere in the world. Customer reviews will tell you which services are legit and which items have gotten the best results; combine these reviews with your intuition to come up with the best gift ideas for your customers. You never know who will come across a pen or coffee mug bearing your name, so don’t be shy about promoting yourself in this medium. In an increasingly digitized world, sometimes it’s a real-world touch that can put you ahead of the competition.